Privacy Policy

At The Crafty Canine, your privacy is taken seriously. This Privacy Policy outlines how your personal information is collected, used, stored, and protected when you engage with us—whether through training services, classes, consultations, our website, or by contacting us directly.

1. Who We Are

The Crafty Canine is a dog training service based in Southport, Formby & surrounding areas, offering enrichment-based training such as mantrailing, scentwork, gundog-style retrieve training, and behavioural consultations. Services are provided by Neil, an IMDT-accredited trainer.

2. What Personal Data We Collect

We collect and store personal information such as:

  • Full name

  • Contact details (phone number, email address, home address)

  • Dog-related information (name, age, breed, behavioural traits, training history)

  • Payment details (where applicable, securely processed via bank transfer or third-party payment platforms)

3. Why We Collect Your Data

We collect your personal data to:

  • Provide dog training services effectively and safely

  • Communicate with you about class bookings, reminders, and cancellations

  • Keep a record of your dog’s training progress and behavioural assessments

  • Fulfil legal, insurance, and safety obligations

  • (Optional) Send occasional updates, promotions, or training tips — only if you’ve given consent

4. Our Legal Basis for Processing Data

  • Legitimate Interest: To provide you with services you have requested

  • Consent: For marketing communications (you may opt out at any time)

  • Legal Obligation: To retain training records for up to 7 years

5. Data Storage & Security

Your data is securely stored:

  • On paper at our physical premises, which are kept locked when unoccupied

  • Digitally on password-protected devices and email accounts hosted by third-party secure servers

We implement appropriate physical, technical, and administrative safeguards to protect your information.

6. Sharing Your Data

We will never sell or share your personal data with third parties for marketing purposes.

We will only share data:

  • When legally required (e.g., by law enforcement)

  • If necessary, with your prior written consent (e.g., referral to a veterinary behaviourist)

7. Your Rights

You have the right to:

  • Access your personal data

  • Correct any inaccuracies

  • Withdraw consent to marketing at any time

  • Request data deletion (after the mandatory 7-year record-keeping period)

To exercise any of these rights, email neil@thecraftycanine.co.uk.

8. Data Retention

Your information is retained for 7 years from your last appointment or interaction, as per legal and insurance requirements. After this period, you may request full erasure of your data.

9. Marketing Preferences

If you have opted in to receive updates or offers, we may contact you occasionally. You can unsubscribe at any time by clicking “unsubscribe” in our emails or by emailing us directly.

10. Cookies and Website Tracking

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11. Returns & Refunds for Products

If you purchase any physical product from The Crafty Canine and find it to be defective:

  • You may return it within 14 days of delivery for a full refund or exchange

  • The product must be in its original condition and unused

  • Return postage is the customer’s responsibility unless the item was faulty or incorrect

  • To request a return, please contact neil@thecraftycanine.co.uk with your order details

Refunds will be processed via the original payment method once the item has been received and inspected.

Please note: This returns policy does not apply to training services, which are covered under the separate Terms & Conditions.

11. Contact

If you have any questions regarding this privacy policy or your data, please contact:

Neil at The Crafty Canine
📧 neil@thecraftycanine.co.uk
📞 07449 510296